CUSTOMER 360: YOUR CUSTOMER’S JOURNEY REVEALED
TIME: Wednesday, Oct 16, 2019 11:00 AM Pacific Time (US and Canada)
Today, the decision journey for consumers has become increasingly complex, non-linear, and multi-channel. As this change continues to grow and evolve, it is essential for companies to employ new tools and techniques to stay competitive. It increasingly demands a shift in mindset from silos to sharing data across departments.
The need is clear, but the paths to execute these new approaches are often not. Fortunately, there are tools to help companies survive and thrive in the age of data without everyone needing to be a data scientist. This webinar will present ideas and examples for how companies can get a more insights into their customer and take concrete action to effectively use these insights. Topics include:
- Viewing the customer journey through different perspectives: The customer’s experience, the customer’s data trail, and the company’s use and actions based on the collected data
- How forward-thinking companies are evolving their Customer Lifecycle Management
- Examples of how dashboards can help provide a central hub so that different departments can collaborate to engage and retain customers
Speakers
Hunter Whitney
Strategist, Instructor, And Author @Proximous Inc.
Hunter is a design strategist, instructor, and author who brings a distinct UX design perspective to data visualization and analytics. He has advised corporations, start-ups, government agencies, and NGOs to help them achieve their goals through a thoughtful, strategic design approach to digital products and services. He is the author of “Data Insights: New Ways to Visualize and Make Sense of Data.” His teaching experience includes being a classroom instructor for the courses – “Design Thinking and UX Strategy” and “Human-Centered Design for Data Visualization” for UC Berkeley Extension. He is also an instructor and curriculum advisor for data visualization and UX design programs with UC Davis on Coursera. Also, He is a guest lecturer for Northeastern University’s Level Analytics Bootcamps.
Rajesh Mehta
CEO @Proximous Inc.
Rajesh is the founder and CEO of Proximous, bringing over fifteen years of experience at Salesforce and Mckesson to the delivery of critical, large-scale data analytics projects. Rajesh is passionate about helping leaders transform their organizations to be truly customer-driven through the implementation of sophisticated analytics & visualization solutions that provide a 360 view of customers.
