Today, the decision journey for consumers has become increasingly complex, non-linear, and multi-channel. As this change continues to grow and evolve, it is essential for companies to employ new tools and techniques to stay competitive. It increasingly demands a shift in mindset from silos to sharing data across departments.
The need is clear, but the paths to execute these new approaches are often not. Fortunately, there are tools to help companies survive and thrive in the age of data without everyone needing to be a data scientist. This webinar will present ideas and examples for how companies can get a more insights into their customer and take concrete action to effectively use these insights. Topics include:
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